Ethnic Expressions is an online, African American department store.

Our mission is to bring products to the African American community that affirm, edify and uplift us.

We specialize in clothing, art and home décor that give members of our community a sense of pride, a sense of identity and a sense of being connected to our ancestors. 

In other words, we want to encourage members of our community to feel good in the skin they are in, and to express those feelings as freely as they choose to.

We are ardent supporters of the African American community.

But to be for ourselves does not mean we are against anyone else. 

It simply means we are for uplifting our families and communities.

It means we want them to take pride in their cultural heritage. 

It also means we believe in taking responsibility for ourselves and doing all we can to enhance our own wellbeing.

We believe that nearly 400 years of slavery and Jim Crow have done great harm to African Americans… physically, psychologically, and materially.

But as Friedrich Nietzsche said, “what doesn’t kill you makes you stronger”.

We may have been through a fiery furnace that lasted 400 years… but we’re also a mighty people because of that.

If only we all knew that.

That is why Ethnic Expressions is dedicated to spreading the message that Black is beautiful and all of God's children have incalculable value. Everyone should feel good about expressing who God created them to be.

Finally, thank you for your trust and support.

We deeply appreciate it. And we are totally committed to being deserving of it.

Peace and blessings. 

Brian Johnson